B2B Social Media FAQ: How Much Should We Budget?
A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help...
View ArticleGoogle Announces New “Brand Activate” Advertising Program
Google recently made a big announcement on changes to the way brands can advertise with the search giant. It’s being dubbed as the ‘Brand Activate’ advertising program and will integrate useful brand...
View ArticleEngaging Your Macro Metric As a True Measure of Success
Business owners and marketers are told to measure and quantify everything. The problem is this practice alone can lead to false assumptions and a fixation on things that simply don’t matter that much....
View ArticleContent Marketing Tips To Get The Most From Your Blog
The tendency for corporate marketers and their agencies to chase shiny social objects seems to be manifesting as conflicting trends in the usefulness of social media for business. Companies that...
View ArticleSocial Media Marketing And Real World Results
This post is about how social media marketing can help your business generate targeted, high quality leads. Here’s what we know about the more traditional approach to lead generation: Somewhere close...
View ArticleCould “Bad Ads” Destroy the Web’s Revenue Model?
It’s no secret that most consumers aren’t exactly fond of online ads, especially pop-up ones. While there are some very “bad ads” that could result in serious damage to consumers, a lot of online...
View ArticleBatman, the Tortoise vs. the Hare, and Internet Marketing
So, we’re beginning to enter the dog days of summer, when thoughts turn to family vacations and fun in the sun. We’ve long since stopped worrying about fitting into our swimsuits and now just want to...
View ArticleMarketers Don’t Really Believe in Social Media…Yet!
I was watching the excellent ESPN documentary Fab Five recently and it reminded me about true disruption. Five freshman players at Michigan, led by Coach Steve Fischer, truly changed the nature of...
View ArticleReuse Old Video Content With This Savvy Vine Marketing Feature
The latest feature added to Twitter’s Vine service should give marketers a new opportunity to repurpose existing video content in a fresh way. Before, Vine just let you record videos from the app, but...
View ArticleWhy We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing
When I was a teen, back in the 80’s – yes, I’m old – there was this bakery just off my local high street. It was a family-owned bakery, and had a mix of fancies, pastries, bread and sweets (candy, in...
View ArticleMaking Links a Priority within Online Marketing
Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not...
View ArticleWhat Your Web Marketer Doesn’t Know (About You) Can Kill You
A good SEO needs to know a heck of a lot more than just web marketing if they want to be able to be able to market your business effectively. While you’ll be hard pressed to find an SEO who is an...
View ArticleGrow bigger ears!
Today, I want to share a highly effective marketing idea with you. It recently helped a client of mine achieve remarkable results. And it can do the same for you. I explain how it works in a moment. I...
View ArticleContent Marketing Tips To Get The Most From Your Blog
The tendency for corporate marketers and their agencies to chase shiny social objects seems to be manifesting as conflicting trends in the usefulness of social media for business. Companies that...
View ArticleSocial Media Marketing And Real World Results
This post is about how social media marketing can help your business generate targeted, high quality leads. Here’s what we know about the more traditional approach to lead generation: Somewhere close...
View ArticleCould “Bad Ads” Destroy the Web’s Revenue Model?
It’s no secret that most consumers aren’t exactly fond of online ads, especially pop-up ones. While there are some very “bad ads” that could result in serious damage to consumers, a lot of online...
View ArticleB2B Marketers Are Asking For Bad Leads
I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned targets into leads at...
View ArticleOverlooking Metrics Is Hurting Email Marketers
An extensive study recently released by GetRepsone and SmartInsights shows that while email is clearly the most effective marketing channel, marketers overall aren’t fully utilizing the available...
View ArticleIBM Audience Insights Getting Very Cognitive for Marketing Professionals
IBM has announced new cognitive capabilities for IBM Watson Marketing Insights, IBM’s cloud-based marketing and customer analytics platform that uses the Watson’s artificial intelligence computer...
View ArticleMarketers Might Be Relying Too Much On Own Media Habits
A recent survey by the Video Advertising Bureau (VAB) found that marketers and advertisers consume media much differently than the typical consumer. While this might not be a big surprise, there is a...
View Article
More Pages to Explore .....